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UC Berkeley’s award-winning advertising and marketing case competition team
Recruitment Schedule
August 29-September 9, 2011
imagiCal will be tabling on Sproulcome by 10am - 2pm every weekday
Wednesday, September 7, 2011
imagiCal infosession #18pm @ 121 Wheeler
Friday, September 9, 2011
imagiCal infosession #28pm @ 121 Wheeler
September 10, 2011
electronic applications due at 12pmMonday, September 12, 2011
meet the team place & time TBA; by invitation only
September 13-16, 2011
individual interviews place & time TBA; by invitation onlySaturday, September 17, 2011
group intervies place & time TBA; by invitation onlyApply to imagiCal
Please download this electronic application and submit by 12pm, September 10 to recruit@calaaf.com.
Apply to imagiCal
Please download this electronic application and submit by 12pm, September 10 to recruit@calaaf.com.
Join Us
imagiCal's analysts hold themselves to a high level of excellence and creative thought leading to insightful market research, strategies, and executions. At the same time, we bond over our shared enthusiasm for working hard as well as playing hard. A healthy sense of perspective and a lot of humor is as integral to our campaigns as analytical skill.
Who We Look For
We are looking for applicants of all majors who possess strong communication, analytic, and creative skills.
Please attend one of our info sessions or email questions to recruit@calaaf.com to find out more about imagiCal and our recruiting process.
Professional Application
imagiCal helps foster leadership, analytic and communication skills while developing a tight-knit network of social and highly motivated peers. Our organization's structure and methodology mirrors that of an advertising agency; skills learned throughout the year can be applied to real-world situations in any industry.
We also encourage the professional development of each of our members through guest speakers and office tours of prestigious companies where our alumni work, such as Goodby, Silverstein & Partners and Cisco Systems.
Departments
imagiCal recruits for positions in all of the following departments:
- Account Planning: gathers and analyzes the primary and secondary market research that is used to determine the campaign's target market. This department is in charge of creating a single, unified theme and strategy that is applied to all aspects of the marketing campaign.
- Media Planning: plans a multi-million dollar budget by evaluating and researching the profitability of different media vehicles (i.e. TV, internet, etc.). This department creates the most efficient and effective strategy of placing ads.
- Public Relations and Promotions: creates a cohesive public relations program that compliments and extends the creative campaign. This includes designing community programs, public events, and promotional items, as well as garnering publicity for the product and campaign.
- Creative: comes up with all the creative and artistic executions of the campaign. This includes TV commercials, print ads, radio spots, and other non-traditional vehicles, as well as the development of campaign slogans and other applicable logos and taglines.
- Production: responsible for the technical production and execution of all creative campaign elements as well as product website development. Please provide at most five (5) samples of your work attached as .jpg or .pdf files or send us a URL to your portfolio if you intend to apply for the department.
We look forward to your application!
© American Advertising Federation, University of California, Berkeley Chapter, 2011
Contact us: recruit@calaaf.com.