hello, welcome to

IMAGICAL

UC BERKELEY'S AWARD-WINNING

ADVERTISING & MARKETING CASE COMPETITION TEAM

WHO ARE WE?

OUR MISSION

imagiCal strives to provide its members with an understanding of the functions of advertising and of its values; by stimulating and encouraging advertising professionalism through advertising education; by applying the skills, creativity and energy of advertising to help solve social problems; by developing the individual abilities of its members; and by promoting fellowship and the free exchange of ideas.

WHAT WE DO

Established in 1980, imagiCal is sponsored by the Walter A. Haas School of Business and is the Berkeley chapter of the American Advertising Federation. A fully student-run advertising agency, imagiCal conceives and develops multimillion-dollar national advertising, marketing, and public relations campaigns for corporate sponsors and presents them at the AAF National Student Advertising Competition.

AAF & NSAC

The American Advertising Federation is an organization established to protect and promote the well-being of advertising. AAF accomplishes this through a unique, nationally coordinated network of advertisers, agencies, media companies, local advertising clubs, and college chapters. The AAF National Student Advertising Competition is the premier university advertising case competition. It challenges over 3,000 college students to create a strategic advertising/marketing/media communications campaign for an AAF-designated corporate sponsor. Schools compete at a regional level within their AAF districts; sixteen schools advance to present their campaign at the annual AAF National Conference

OUR ALUMNI

imagiCal's members have pursued careers in the most prestigious advertising, investment, and consulting firms, Fortune 500 companies, graduate schools, not to mention creative start-ups. Our alumni can be found in every industry, and are always willing to help new members.

MEET THE TEAM

T.T. TU

President

KRUTIKA DAVE

Internal Vice President

TIFFANY LIN

Internal Vice President

ALEX MYERS

External Vice President

HAYLEY YERKES

Account Planning Director

SOFIA DEWAR

Account Planner

ALEX MOSKOWITZ

Account Planner

VINCENT TZENG

Account Planner

JACKIE WOODS

Account Planner

LUKE NGUYEN

Production Director

EUGENIA HO

Production Designer

JANET HO

Production Designer

SIJIA WANG

Production Designer

SETH ANDERSON

Creative Director

ANI GUPTA

Creative Planner

JACKIE HWANG

Creative Planner

NICHOLAS SEO

Creative Planner

JAEHAK YU

Creative Planner

ERIC HSIAO

Public Relations Director

WOOK LEE

Public Relations Planner

JUSTIN LI

Public Relations Planner

NOBUKO MASUNO

Public Relations Planner

JUDY KIM

Media Planning Director

ALEX GOLDBERG

Media Planner

ALISON KO

Media Planner

MAGGIE LIN

Media Planner

JOCELYN REIST

Media Planner

ALEX TURNEY

Media Planner

ADDIE CORONADO

Advisor

MAX GOH

Advisor

NIKO KATIGBAK

Advisor

CHARLIE KEMP

Advisor

BRIAN RATAJCZAK

Advisor

JENNY MI

Advisor

PREVIOUS CLIENTS

SPONSORS

BE OUR SPONSOR

In 2009, imagiCal's team made it all the way to Nationals at the NSAC, coming back to Berkeley with a 3rd place trophy. Yet we still believe that we have yet to realize our full potential and maximize the strengths that each of our members brings to the team. Everything you see from imagiCal is a result of our perseverance and willingness to spend the time and effort to maximize our wealth and produce the best campaign that we can. Other teams may have a class or resources dedicated to the competition. imagiCal is 100% student-run and relies completely on donor support to fund our presentation materials and campaign needs. We have a proven track record of attracting the best and brightest to our organization, as you can see from our extensive list of accomplishments both as a team and individually. Contact us and let us give you a reason (or 20) to sponsor us.

AWARDS

2012 - NSAC District 14 Regional Competition - 1st Place
2012 - Macy's Advertising Competition - 1st Place
2011 - Macy's Advertising Competition - 3rd Place
2010 - AdU Advertising Competition - 1st Place
2010 - Accenture Management National Case Competition - 1st Place
2010 - Target Sustainability Case Competition - 3rd Place
2010 - Cisco-Deloitte E-Business Case Competition - 2nd Place
2010 - NSAC District 12 Regional Competition - 3rd Place
2009 - NSAC National Competition - 3rd Place
2009 - NSAC District 12 Regional Competition - 1st Place
2009 - Cisco-Deloitte E-Business Case Competition - 1st Place
2009 - Accenture Strategy Case Competition - 1st Place
2009 - Check Point Software Case Competition - 1st Place
2009 - Undergraduate Marketing Association Case Competition - 1st Place
2009 - Publicis Intern Case Competition - 1st Place
2007 - Thammasat Business Undergraduate Business Challenge - 2nd Place

BECOME OUR SPONSOR

OUR ACCOMPLISHMENTS

INVOLVEMENT AT CAL

10 have held an executive position at another organization
5 have founded an organization
3 on the Haas External Case Competition Team
3 have done undergraduate research
3 involved with the ASUC
3 worked with the Daily Cal
5 double majors
1 NCAA D1 athlete

SCHOLARSHIPS & RECOGNITION

2 Regent Scholars
1 Alumni Scholar
2 Omicron Delta Epsilon, Economics Honor Society
2 Order of Omega, Greek Honor Society
1 Hewlett Packard Scholarship
1 Edward Kraft Scholarship

OUR ALUMNI HAVE WORKED AT:

Banking: Goldman Sachs, Morgan Stanley and Barclays Capital
Consulting: Deloitte, Accenture, Triage, ZS and Bain

Tech: Google, Cisco Systems, Intuit, Adobe and Microsoft

Fashion: L'Oreal, GAP

Advertising: Goodby, Silverstein & Partners, Publicis, McCann Erickson

CONTACTS


MAIN CONTACT FORMS

Recruitment questions: recruit@calaaf.com
Business inquiries: relations@calaaf.com
All other questions: contact@calaaf.com

OUR TEAM

President: TT Tu
Internal Vice Presidents: Krutika Dave, Tiffany Lin
External Vice President: Alex Myers

Department Directors:
Account Strategy: Hayley Yerkes
Media Planning: Judy Kim
PR & Promotions: Eric Hsiao
Creative: Seth Anderson
Production: Luke Nguyen

CONNECT WITH US


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Background photo credit to John Carey