hello, welcome to

IMAGICAL

UC BERKELEY'S AWARD-WINNING

ADVERTISING & MARKETING CASE COMPETITION TEAM

WHO ARE WE?

OUR MISSION

imagiCal strives to provide its members with an understanding of the functions of advertising and of its values; by stimulating and encouraging advertising professionalism through advertising education; by applying the skills, creativity and energy of advertising to help solve social problems; by developing the individual abilities of its members; and by promoting fellowship and the free exchange of ideas.

WHAT WE DO

Established in 1980, imagiCal is sponsored by the Walter A. Haas School of Business and is the Berkeley chapter of the American Advertising Federation. A fully student-run advertising agency, imagiCal conceives and develops multimillion-dollar national advertising, marketing, and public relations campaigns for corporate sponsors and presents them at the AAF National Student Advertising Competition.

AAF & NSAC

The American Advertising Federation is an organization established to protect and promote the well-being of advertising. AAF accomplishes this through a unique, nationally coordinated network of advertisers, agencies, media companies, local advertising clubs, and college chapters. The AAF National Student Advertising Competition is the premier university advertising case competition. It challenges over 3,000 college students to create a strategic advertising/marketing/media communications campaign for an AAF-designated corporate sponsor. Schools compete at a regional level within their AAF districts; sixteen schools advance to present their campaign at the annual AAF National Conference

OUR ALUMNI

imagiCal's members have pursued careers in the most prestigious advertising, investment, and consulting firms, Fortune 500 companies, graduate schools, not to mention creative start-ups. Our alumni can be found in every industry, and are always willing to help new members.

MEET THE TEAM

HAYLEY YERKES

President

JANET HO

External Vice President

CHARLIE KEMP

Internal Vice President

BRIAN RATAJCZAK

Internal Vice President

SOFIA DEWAR

Strategy Director

NOBUKO MASUNO

Public Relations Director

NICHOLAS SEO

Media Director

SETH ANDERSON

Creative Director

ERICA YIN

Production Director

ALEX TURNEE

ALYCIA MARTENS

Strategy

ANGELA LEE

Media

ANI GUPTA

Advisor

ANNIE HOSTETLER

Media

BEILNDA HA

Public Relations

CHRISTINE FOO

Production

EMON MOTAMEDI

Advisor

IONE STERENTAL

Creative

JACKIE WOODS

Public Relations

JAEHAK YU

Account Manager

JARED BAKER

Media

JESSE RUIZ

Media

KEYAN SARRAFZADEH

Media

MACKENZIE MAY

Strategy

MANE CHAKARIAN

Production

MAX BLUMEN

Creative

MEGAN GONAZLEZ

Creative

MICHAEL LEATH

Strategy

NICOLA EVANS

Creative

SASKIA OWENS

Strategy

TIM YOUNG

Creative

VINCENT TZENG

Account Manager

PREVIOUS CLIENTS


SPONSORS

BE OUR SPONSOR

In 2009, imagiCal's team made it all the way to Nationals at the NSAC, coming back to Berkeley with a 3rd place trophy. Yet we still believe that we have yet to realize our full potential and maximize the strengths that each of our members brings to the team. Everything you see from imagiCal is a result of our perseverance and willingness to spend the time and effort to maximize our wealth and produce the best campaign that we can. Other teams may have a class or resources dedicated to the competition. imagiCal is 100% student-run and relies completely on donor support to fund our presentation materials and campaign needs. We have a proven track record of attracting the best and brightest to our organization, as you can see from our extensive list of accomplishments both as a team and individually. Contact us and let us give you a reason (or 20) to sponsor us.

AWARDS

2013 - NSAC District 14 Regional Competition - 2nd Place
2012 - NSAC District 14 Regional Competition - 1st Place
2012 - Macy's Advertising Competition - 1st Place
2011 - Macy's Advertising Competition - 3rd Place
2010 - AdU Advertising Competition - 1st Place
2010 - Accenture Management National Case Competition - 1st Place
2010 - Target Sustainability Case Competition - 3rd Place
2010 - Cisco-Deloitte E-Business Case Competition - 2nd Place
2010 - NSAC District 12 Regional Competition - 3rd Place
2009 - NSAC National Competition - 3rd Place
2009 - NSAC District 12 Regional Competition - 1st Place
2009 - Cisco-Deloitte E-Business Case Competition - 1st Place
2009 - Accenture Strategy Case Competition - 1st Place
2009 - Check Point Software Case Competition - 1st Place
2009 - Undergraduate Marketing Association Case Competition - 1st Place
2009 - Publicis Intern Case Competition - 1st Place
2007 - Thammasat Business Undergraduate Business Challenge - 2nd Place

BECOME OUR SPONSOR

OUR ACCOMPLISHMENTS

INVOLVEMENT AT CAL

10 have held an executive position at another organization
5 have founded an organization
3 on the Haas External Case Competition Team
3 have done undergraduate research
3 involved with the ASUC
3 worked with the Daily Cal
5 double majors
1 NCAA D1 athlete

SCHOLARSHIPS & RECOGNITION

2 Regent Scholars
1 Alumni Scholar
2 Omicron Delta Epsilon, Economics Honor Society
2 Order of Omega, Greek Honor Society
1 Hewlett Packard Scholarship
1 Edward Kraft Scholarship

OUR ALUMNI HAVE WORKED AT:

Banking: Goldman Sachs, Morgan Stanley and Barclays Capital
Consulting: Deloitte, Accenture, Triage, ZS and Bain

Tech: Google, Cisco Systems, Intuit, Adobe and Microsoft

Fashion: L'Oreal, GAP

Advertising: Goodby, Silverstein & Partners, Publicis, McCann Erickson

JOIN US

imagiCal's analysts hold themselves to a high level of excellence and creative thought leading to insightful market research, strategies, and executions. At the same time, we bond over our shared enthusiasm for working hard as well as playing hard. A healthy sense of perspective and a lot of humor is as integral to our campaigns as analytical skill.

WHO WE LOOK FOR

We are looking for applicants of all majors who possess strong communication, analytic, and creative skills.

PROFESSIONAL APPLICATION

imagiCal helps foster leadership, analytic and communication skills while developing a tight-knit network of social and highly motivated peers. Our organization's structure and methodology mirrors that of an advertising agency; skills learned throughout the year can be applied to real-world situations in any industry.

We also encourage the professional development of each of our members through guest speakers and office tours of prestigious companies where our alumni work, such as Goodby, Silverstein & Partners and Cisco Systems.

RECRUITMENT SCHEDULE

imagiCal's recruiting will consist of an electronic application - submit by 5 p.m., September 9th to recruit@calaaf.com, meet and greet (by invitation only), individual interviews (by invitation only), and group interviews (by invitation only).

Infosessions will be held on 9/4 in Barrows 174 & 9/5 in Barrows 175 from 7:30-9:00 p.m. At our informational sessions, anyone interested will be able to learn more about imagiCal and ask any specific questions.

We look forward to meeting you all! Please email any recruitment questions to recruit@calaaf.com

DEPARTMENTS

imagiCal recruits for positions in all of the following departments:

STRATEGY & ACCOUNT PLANNING

Account Strategy gathers and analyzes the primary and secondary market research that is used to determine the campaign's target market. This department is in charge of creating a single, unified theme and strategy that is applied to all aspects of the marketing campaign.

MEDIA PLANNING

Media plans a multi-million dollar budget by evaluating and researching the profitability of different media vehicles (i.e. TV, internet, etc.). This department creates the most efficient and effective strategy of placing ads.

PUBLIC RELATIONS & PROMOTIONS

PR creates a cohesive public relations program that compliments and extends the creative campaign. This includes designing community programs, public events, and promotional items, as well as garnering publicity for the product and campaign.

CREATIVE

Creative comes up with all the creative and artistic executions of the campaign. This includes TV commercials, print ads, radio spots, and other non-traditional vehicles, as well as the development of campaign slogans and other applicable logos and taglines.

PRODUCTION

Production team members are responsible for the technical production and execution of all creative campaign elements as well as product website development. Please provide at most five (5) samples of your work attached as .jpg or .pdf files or send us a URL to your portfolio if you intend to apply for the department.

CONTACTS


MAIN CONTACT FORMS

Recruitment questions: recruit@calaaf.com
Business inquiries: relations@calaaf.com
All other questions: contact@calaaf.com

OUR TEAM

President: Hayley Yerkes
Internal Vice Presidents: Charlie Kemp, Brian Ratajczak
External Vice President: Janet Ho

Department Directors:
Strategy & Account Planning: Sofia Dewar
Media Planning: Nich Seo
PR & Promotions: Nobuko Masuno
Creative: Seth Anderson
Production: Janet Ho

CONNECT WITH US


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Background photo credit to John Carey