imagiCal strives to provide its members with an understanding of the functions of advertising and of its values; by stimulating and encouraging advertising professionalism through advertising education; by applying the skills, creativity and energy of advertising to help solve social problems; by developing the individual abilities of its members; and by promoting fellowship and the free exchange of ideas.
WHAT WE DO
Established in 1980, imagiCal is sponsored by the Walter A. Haas School of Business and is the Berkeley chapter of the American Advertising Federation. A fully student-run advertising agency, imagiCal conceives and develops multimillion-dollar national advertising, marketing, and public relations campaigns for corporate sponsors and presents them at the AAF National Student Advertising Competition.
AAF & NSAC
The American Advertising Federation is an organization established to protect and promote the well-being of advertising. AAF accomplishes this through a unique, nationally coordinated network of advertisers, agencies, media companies, local advertising clubs, and college chapters.
The AAF National Student Advertising Competition is the premier university advertising case competition. It challenges over 3,000 college students to create a strategic advertising/marketing/media communications campaign for an AAF-designated corporate sponsor. Schools compete at a regional level within their AAF districts; sixteen schools advance to present their campaign at the annual AAF National Conference
imagiCal's members have pursued careers in the most prestigious advertising, investment, and consulting firms, Fortune 500 companies, graduate schools, not to mention creative start-ups. Our alumni can be found in every industry, and are always willing to help new members.
MEET THE TEAM
External Vice President
Internal Vice President
Internal Vice President
Public Relations Director
In 2009, imagiCal's team made it all the way to Nationals at the NSAC, coming back to Berkeley with a 3rd place trophy. Yet we still believe that we have yet to realize our full potential and maximize the strengths that each of our members brings to the team. Everything you see from imagiCal is a result of our perseverance and willingness to spend the time and effort to maximize our wealth and produce the best campaign that we can. Other teams may have a class or resources dedicated to the competition. imagiCal is 100% student-run and relies completely on donor support to fund our presentation materials and campaign needs. We have a proven track record of attracting the best and brightest to our organization, as you can see from our extensive list of accomplishments both as a team and individually. Contact us and let us give you a reason (or 20) to sponsor us.
2013 - NSAC District 14 Regional Competition - 2nd Place
2012 - NSAC District 14 Regional Competition - 1st Place
2012 - Macy's Advertising Competition - 1st Place
2011 - Macy's Advertising Competition - 3rd Place
2010 - AdU Advertising Competition - 1st Place
2010 - Accenture Management National Case Competition - 1st Place
2010 - Target Sustainability Case Competition - 3rd Place
2010 - Cisco-Deloitte E-Business Case Competition - 2nd Place
2010 - NSAC District 12 Regional Competition - 3rd Place
2009 - NSAC National Competition - 3rd Place
2009 - NSAC District 12 Regional Competition - 1st Place
2009 - Cisco-Deloitte E-Business Case Competition - 1st Place
2009 - Accenture Strategy Case Competition - 1st Place
2009 - Check Point Software Case Competition - 1st Place
2009 - Undergraduate Marketing Association Case Competition - 1st Place
2009 - Publicis Intern Case Competition - 1st Place
2007 - Thammasat Business Undergraduate Business Challenge - 2nd Place
imagiCal's analysts hold themselves to a high level of excellence and creative thought leading to insightful market research, strategies, and executions. At the same time, we bond over our shared enthusiasm for working hard as well as playing hard. A healthy sense of perspective and a lot of humor is as integral to our campaigns as analytical skill.
WHO WE LOOK FOR
We are looking for applicants of all majors who possess strong communication, analytic, and creative skills.
imagiCal helps foster leadership, analytic and communication skills while developing a tight-knit network of social and highly motivated peers. Our organization's structure and methodology mirrors that of an
advertising agency; skills learned throughout the year can be applied to real-world situations in any industry.
We also encourage the professional development of each of our members through guest speakers and office tours of prestigious companies where our alumni work, such as Goodby, Silverstein & Partners and Cisco Systems.
imagiCal's recruiting will consist of an electronic application - submit by 5 p.m., September 9th to firstname.lastname@example.org, meet and greet (by invitation only), individual interviews (by invitation only), and group interviews (by invitation only).
Infosessions will be held on 9/4 in Barrows 174 & 9/5 in Barrows 175 from 7:30-9:00 p.m. At our informational sessions, anyone interested will be able to learn more about imagiCal and ask any specific questions.
We look forward to meeting you all! Please email any recruitment questions to email@example.com
imagiCal recruits for positions in all of the following departments:
STRATEGY & ACCOUNT PLANNING
Account Strategy gathers and analyzes the primary and secondary market research that is used to determine the campaign's target market. This department is in charge of creating a single, unified theme and strategy that is applied to all aspects of the marketing campaign.
Media plans a multi-million dollar budget by evaluating and researching the profitability of different media vehicles (i.e. TV, internet, etc.). This department creates the most efficient and effective strategy of placing ads.
PUBLIC RELATIONS & PROMOTIONS
PR creates a cohesive public relations program that compliments and extends the creative campaign. This includes designing community programs, public events, and promotional items, as well as garnering publicity for the product and campaign.
Creative comes up with all the creative and artistic executions of the campaign. This includes TV commercials, print ads, radio spots, and other non-traditional vehicles, as well as the development of campaign slogans and other applicable logos and taglines.
Production team members are responsible for the technical production and execution of all creative campaign elements as well as product website development. Please provide at most five (5) samples of your work attached as .jpg or .pdf files or send us a URL to your portfolio if you intend to apply for the department.