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Executive Team

President: Max Blumen
External Vice President: Lisa Inoue
Internal Vice Presidents: Samantha Holder, Stergiana Amberiadis

Connect With Us


UC Berkeley's award-winning advertising team & creative consultancy

About Us

Who We Are

imagiCal is a fully student-run advertising agency and creative consultancy comprised of around 30 undergraduates with a diverse array interests, academic fields, and backgrounds. We are researchers, athletes, businesspeople, artists, and more. Many of our alumni graduate to top firms in consulting, banking, and tech industries, as well as to academia, science, advertising, CPG, etc.

What We Do

Since its establishment in 1980, imagiCal has continued to develop multi-million dollar campaigns for leading brands in the National Student Advertising Competition. In our work outside case competitions, we deliver unique solutions to a wide array of business problems for clients of varying backgrounds, from local non-profits to billion-dollar corporations. In the past year, we have helped an investment bank recruit new talent, crafted a communications campaign for a Google Ventures startup, reimagined pizza ordering in the 21st century for Pizza Hut, and more.

How We Do It

What sets us and our approach apart is the value we place in driving performance with creativity. Our projects often fall at the intersection of business as an art and as a science; our capacity to leverage both analytical and imaginitive approaches to problem solving is what makes our work stand out.

meet the team

executive board, directors, committees

Max Blumen
Lisa Inoue
External VP
Samantha Holder
Internal VP
Stergiana Amberiadis
Internal VP
Timothy Ma
Creative Director
Samantha Macabee
Media Director
Lancy Zhang
Production Director
Jennifer Kao
PR Director
Alison Fu
Strat Director
Michael Leath
Strat Director
Megan Gonzalez
Account Manager
Sarah McLaughlin
Account Manager
Saskia Owens
Account Manager
Jesse Ruiz
Team Member
Keyan Sarrafzadeh
Team Member
Nina Tian
Team Member
Aleksandr Ioch
Team Member
Alycia Martins
Team Member
Belinda Ha
Team Member
Aditya Subbarao
Team Member
Emily White
Team Member
Ione Sterental
Team Member
Jaehak Yu
Team Member
Natalie Cowan
Team Member
Nicholas Seo
Team Member
Olivia Noceda
Team Member
Seth Anderson
Team Member
Sofia Dewar
Team Member
Vincent Tzeng
Team Member


Be Our Sponsor

Everything you see from imagiCal is a result of our perseverance and willingness to spend the time and effort to maximize our wealth and produce the best campaign that we can. While other NSAC teams may have a class or resources dedicated to the competition, imagiCal is 100% student-run and relies completely on donor support to fund our presentation materials and campaign needs. We have a proven track record of attracting the best and brightest to our organization, and as you can see from our accomplishments to the left, we take pride in creating nationally recognized work. Contact us and let us give you a reason (or 20) to sponsor us.


2014 - NSAC National Competition - 5th Place
2014 - NSAC District 14 Regional Competition - 1st Place
2013 - NSAC District 14 Regional Competition - 2nd Place
2012 - NSAC District 14 Regional Competition - 1st Place
2012 - Macy's Advertising Competition - 1st Place
2011 - Macy's Advertising Competition - 3rd Place
2010 - AdU Advertising Competition - 1st Place
2010 - Accenture Management National Case Competition - 1st Place
2010 - Target Sustainability Case Competition - 3rd Place
2010 - Cisco-Deloitte E-Business Case Competition - 2nd Place
2010 - NSAC District 12 Regional Competition - 3rd Place
2009 - NSAC National Competition - 3rd Place
2009 - NSAC District 12 Regional Competition - 1st Place
2009 - Cisco-Deloitte E-Business Case Competition - 1st Place
2009 - Accenture Strategy Case Competition - 1st Place
2009 - Check Point Software Case Competition - 1st Place
2009 - Undergraduate Marketing Association Case Competition - 1st Place
2009 - Publicis Intern Case Competition - 1st Place
2007 - Thammasat Business Undergraduate Business Challenge - 2nd Place

Scholarships & Recognition

2 Regent Scholars
1 Alumni Scholar
2 Omicron Delta Epsilon, Economics Honor Society
2 Order of Omega, Greek Honor Society
1 Hewlett Packard Scholarship
1 Edward Kraft Scholarship

Alumni Careers

Banking: Goldman Sachs, Morgan Stanley, Barclays Capital
Consulting: Deloitte, Accenture, Triage, ZS, Bain, McKinsey
Tech: Google, Cisco Systems, Intuit, Adobe, Microsoft, Hulu
Fashion: L'Oreal, GAP
Advertising: Goodby, Silverstein & Partners, Publicis, McCann Erickson

Past Clients

Join Our Team

Click here to download the application for the 2015-2016 academic year.

All applications along with an updated copy of your resume must be sent to by 7PM on September 8th. No late submissions will be considered.

Infosessions will be held on Wednesday 9/2 in 213 Wheeler and Thursday 9/3 in 20 Barrows at 8:00 p.m. At our information sessions, anyone interested will be able to learn more about imagiCal and ask any specific questions.

We look forward to meeting you all! Please email any recruitment questions to